Five Key Features of GetResponse

1. GetResponse Autoresponder

When you’re running a business and dealing with hundreds of leads, it’s impossible to send marketing emails manually.

Fortunately, GetResponse has comprehensive autoresponder software to help you send automated email sequences to convert prospects easily.

You can use this GetResponse feature to design emails with drag-and-drop blocks or predefined templates that match your marketing campaign goals. There are hundreds of templates that fit different occasions — so you can easily connect with prospects and customers.

You can add videos, social media icons, and buttons — and even optimize them to look great on any mobile device.

You can set delivery times based on subscriptions and send emails with delays to get higher open rates. GetResponse also allows you to analyze how your autoresponder emails perform so that you can tweak future emails to improve open and click-through rates.

2. Easy-to-Use Automation

One of GetResponse’s key selling points is its marketing automation feature.

An automated workflow helps you send autoresponder emails based on a predetermined sequence. You can build automation workflows that trigger based on users’ behavior, too — like sending automated emails to a new subscriber and offering them discounts on their first purchase.

GetResponse users can utilize pre-built automation sequences or create custom workflows to save time.

You can even use the automation feature to create personalized emails by gathering customer data through your site’s interactions. This helps you build better connections with your audience.

3. Email Analytics

GetResponse provides its users with email analytics to help them understand how their email campaigns are doing.

These analytics will help you better understand your subscribers and determine what resonates with them. You can also use it to learn which emails led to website visits, sales, and signups.

With their analytics, you can:

• Analyze open rates, click-through rates (CTRs), number of unsubscribes, and sales
• Monitor mobile vs. desktop performance
• Conduct A/B tests on subject lines and tweak emails based on their performance

What’s A/B testing?

With A/B testing (also known as split testing), you send one version of an email to one set of recipients and a variation of the same email to another group of recipients. Then, you analyze the results of those two email tests to see which one performed better. The email with the best performance is the version you send to the rest of your email list.

4. Conversion Funnel (Autofunnel)

With GetResponse’s Conversion Funnel tool (previously known as Autofunnel), you get access to an automated and ready-made lead funnel creator.

You can use four types of funnels:

• Simple opt-in funnels for lead generation
• Sales funnel that helps you promote, sell, and deliver your products
• Webinar funnels to help you build and nurture relationships
• Lead-magnet funnels that allow you to share valuable content in exchange for email addresses

5. Webinar Hosting

Want to reach more people and provide value to them?

Just host a webinar to show how your business can solve your participants’ problems!

GetResponse has webinar software that helps you broadcast to as many as 1,000 live attendees.

You can also share the stage with two other presenters and store up to 20 hours of recordings in the cloud.

With the GetResponse webinar feature, you can:

• Create an unlimited number of recordings
• Customize webinar URLs
• Manage user registrations
• Set subscription settings for attendees

What’s more…

You can use GetResponse’s built-in marketing tools to promote your webinar to your email list. For example, you can target your Facebook page visitors with relevant details about your webinar.